An INKON interactive

The £2.4 billion coast.

A scrolling tour of the economy under your feet - and the gaps a new business could fill.

Every year, around 29 million visits land on one stretch of this island’s coast.

Here. Between the Irish Sea and the M55.

Three boroughs. About 330,000 people. A visitor economy past £2.4 billion.

This is our patch. INKON builds intelligent websites for businesses right across this coast - found first, answering in seconds, winning the work. We know it town by town.

Let’s look around.

Skip the flight ↓

Touchdown

One coast, eight towns, all different in their own ways. Tap around.

The visitor engine

Blackpool

Visits a year: 21.5m
Visitor economy: £1.98bn
Tourism jobs: 23,400

The place

The biggest seaside resort in the UK, and a third of Lancashire’s entire visitor economy on its own. The Tower, the Pleasure Beach, three piers, and the Illuminations pulling the season deep into winter.

Who’s here

The resort giants set the tone - the Pleasure Beach, the Tower, the Sandcastle - but the real volume is thousands of hotels, guesthouses, bars, cafes and attractions living off footfall. The Winter Gardens and conference trade add a business audience on top.

Your opening

Twenty-one million visits eat, sleep, park and play - and plenty of it still books by phone from a tired website. Answer first, look the part, and you win the booking before the next place even picks up.

The coast in numbers

visits a year across the three boroughs

£0bn+

visitor economy, Blackpool and Wyre alone

0k+

tourism jobs supported by that spend

people living between the sea and the M6

The shape of the year

Most coasts shut in September.
This one switches the lights on.

Illuminations season

The Illuminations keep Blackpool lit and trading from late summer into January - months most seaside towns write off. Businesses built to catch that second season trade while their competitors hibernate. Curve is an indicative pattern of the visitor year, not measured data.

Where the room is

Four honest gaps a new business could fill.

Trades & home services

Hundreds of thousands of homes, salt air that eats paintwork, and new estates landing in Kirkham and beyond. "Plumber" plus a town name gets searched here every single day - and in most categories the top of Google is still up for grabs.

Food & independents

29 million visits all need feeding, and Poulton and Lytham prove the locals eat out too. The winners own their own bookings and their own search results instead of renting both from apps that take the margin.

Stay & experience

Lytham Festival alone filled 15,000 room nights. The Illuminations stretch demand into January. Distinctive places to stay and things to do beyond the front are still thin on the ground - and they are exactly what visitors search for first.

B2B & the supply chain

BAE at Warton, Springfields nuclear fuels, two Enterprise Zones filling with manufacturers. Skilled payroll and procurement on your doorstep - and the suppliers who look credible online are the ones who get the call back.

Thinking of starting something here?

You have just scrolled through the why. The how starts with being found - and answering first. That is what we build: intelligent websites for Fylde Coast businesses, from £99 a month with the build included.

Get your free audit See pricing

One more thing: this page went from a one-line idea to live in a single evening. That is the studio you would be working with. Look under the bonnet.

Sources

Figures are the latest published by each source at the time of writing (June 2026); reporting years vary. Population figures rounded from ONS Census 2021. Corrections welcome - tell us and we will fix them.