What makes us different
Show people the real you.
You're great at what you do. Your website should show it. Most never do - they're a brochure for a faceless company, when the thing people are actually buying is you.
Before anyone rings you, they've checked you out on their phone.
They don't want a sales pitch. They want to see who they're dealing with.
They want to think: yeah, that's the one.
And that's all of us now, young and old. It's how you pick a restaurant, a builder, a bloke to clean the windows. The checking happens before the first call, which means the choosing does too.
What owners tell me
No website? Happy with yours? Hear me out.
Every time I ask a local business owner about their website, I get one of the answers below. Some don't want one. Some are happy with the one they've got. All fair, and a few I'd have given myself years back. But most of these answers come from what websites used to be, not what a good one does now: quietly bringing you customers. So find yours, and see if I can make you think again.
Pick the answer that sounds like you.
"I've got Facebook, that does me."
Facebook is great for being seen, but it's a page you don't own, and one change at their end can bury it overnight. And be honest, when did you last update it? When someone wants to check you out properly, a quiet feed can't do the convincing. A site that's yours, kept current for you, can.
"Word of mouth keeps me busy enough."
Word of mouth is the best marketing there is. But it only gets you found. The minute someone's given your name, they look you up, and if there's nothing there to back the recommendation up, a chunk of them quietly drift to whoever looks the part. A good website turns more of the recommendations you already earn into booked work.
"I've already got a website, and I'm happy with it."
Happy with how it looks, or happy with what it brings in? They're two different things. Plenty of decent-looking sites are silent: nobody finds them when they search for what you do, and the people who do land there get no reason to pick up the phone. Here's the test: when did it last bring you a job from someone who didn't already know you? If you have to think about it, that's exactly what the free audit is for. It'll tell you either way, in plain English, no obligation.
"I've got a site, I just haven't time to market it."
You shouldn't need to find the time, and you shouldn't have to turn into a marketer. With us the website does the marketing: it gets found when people search for what you do, answers enquiries in seconds, and the blog posts, Google updates and socials are written and posted for you. You get on with the work.
"I had a website once and it did nothing."
That's because most websites are a leaflet that just sits there. Nobody could find it, and it gave the people who did find it no reason to choose you. There's a world of difference between having a website and having one built to get found and win people over.
"I had a website and it got hacked. Never again."
You're not alone, and it wasn't your fault. The old way of building sites, WordPress plus a pile of plugins, leaves software sat there waiting to be broken into. Ours are built the modern way: no WordPress, no plugins, and next to nothing for anyone to get at. They stay up, they stay fast, and you stop thinking about it.
"It's too expensive."
Fair question, so here's a straight answer: plans start at £99 a month, every price is on the pricing page, and one decent job usually covers a year of it. Weigh that against what a site that just sits there costs you in jobs you never heard about.
"I'm rushed off my feet, I don't need more work."
Then it's not about more work, it's about better work. A good site lets you pick the jobs you want at the price you want, and it's a safety net for the quiet spell nobody plans for. The best time to build one is when you don't desperately need it.
"Nobody looks at websites now, it's all social."
Social gets you noticed, but you don't own it, and when someone's serious they still Google you. The AI tools people ask now, like ChatGPT, take their answers from proper websites too, not Facebook pages. Social and a proper site aren't rivals: one gets you seen, the other gets you chosen.
"I'll just get a load of time-wasters."
Done right, it's the opposite. Your site does the filtering for you: your prices, how you work, what you take on and what you don't. The enquiries that come through already fit, so you spend less time on the wrong ones, not more.
"I'm not techy. It sounds like a faff."
You never touch it. There's no logging in and nothing to learn. You have a chat with us, we build it and look after it, and the most you'll ever do is take a look and tell us what you think. If you can send a text, you're overqualified.
Whichever answer is yours, the test is the same: when someone checks you out, does what they find bring you the job?
That's the whole INKON idea: websites that bring you customers, not brochures that sit there. And if you're not sure how yours does on that test, the free audit will tell you, for nothing.
What you're actually buying
Get found. Get chosen. Get recommended.
A website that just sits there is a brochure. Ours are built to keep three things happening, round and round.
- 01
Get found
Referrals, reviews, Google and social get your name in front of people - and we make sure you show up when someone searches for what you do. Most businesses stop here and hope.
- 02
Get chosen
The careful ones check you out before they call. Your website is where they make their mind up, so ours are built to win that moment: the real you, your work, your answers to the questions they were about to ask.
- 03
Get recommended
Then we make it dead easy for happy customers to pass your name on - reviews in one tap, links worth sharing. Every recommendation feeds step one, and round it goes.
Your customers are your network. We turn their recommendations into booked work.
Under the bonnet
Works on a phone. Known to Google. Doesn't break.
Three things built into every INKON website as standard.
Phones first
Six in ten visits to any website happen on a phone, and when someone's checking out a local business it's even more. So we build for the phone first: quick to load, easy to tap, readable in the van. If a site's only good on a desktop, it's not good.
One brand, everywhere Google looks
Your website, Google profile, socials and reviews get tied together properly behind the scenes, all telling the same story. Google stops seeing scattered pages and starts seeing one business: yours. And the AI tools people ask now know exactly who to recommend.
Far less to go wrong
Most hacked-website horror stories start the same way: WordPress, a stack of plugins, one missed update. We use none of it. No plugins, no logins, nothing sat there needing updates - far less to go wrong, and precious little for anyone to get at. Been stung before? Here's why the old way keeps failing.
Proof we know our stuff
We give the advice away.
People buy from people who clearly know their stuff. So rather than tell you we do, here's the advice, free, before you've spent a penny.
Why your website isn't getting you enquiries
A plain-English diagnosis you can run yourself today.
The first reply wins: why speed beats price
Most local jobs go to whoever answers first. Be first without living on your phone.
Do you need WordPress? What the plugin treadmill really costs
Why the old way of building sites keeps breaking, and what we do instead.
People buy from people
One person. The full spectrum.
Fair's fair, after a page of telling you to show people the real you: I'm John, and INKON is me. Thirty years of learning this trade properly, one discipline at a time: print, then the web, then marketing, then search. Now, INKON.
Usually you'd buy all that from different places. A designer here, an SEO agency there, someone else for the words, nobody talking to each other, and every job waiting on somebody else's diary. With INKON it's one service: the person who designs your site writes the words, gets it found on Google, keeps new posts going out, and answers you personally when something needs doing. One person, one plan, one bill, everything pulling the same way.
The long version, warts and all, is on the blog. Have a read, and decide for yourself who you're dealing with.
Want to know what your website says about you?
That's the free audit. A short, honest breakdown of how you look online and what we'd do about it - no meeting, no obligation, yours to keep either way.