Terms of service

Last updated: 9 September 2026

Who you're dealing with

Inkon LTD, company number 16237982, registered in England, based in Thornton-Cleveleys, Lancashire ("INKON", "we"). These terms cover our website services; a short written agreement accompanies each piece of work and takes precedence if anything differs.

Quotes and prices

Prices are published on our pricing page and quoted in writing before work starts. No work is charged that wasn't agreed first.

Violet, our AI assistant

The chat on this site is answered by Violet, an AI assistant, and she's labelled as such. She can tell you about our published services and prices and take your enquiry, but she can't enter into agreements: scope, timings and anything price-related are only binding once John confirms them in writing. If Violet ever says something daft, the published prices and your written agreement win.

Pay-as-you-go work

The five-page Starter Site is £800, paid as a single one-off by Direct Debit (handled by GoCardless). You own the completed website - files, content and domain - from the moment payment clears. There's nothing else to pay on the Starter Site. Larger one-off builds, where agreed, may be staged across start and launch.

Getting started: your first month

To begin a subscription plan you pay your first month's plan fee (£99 on Launch, £249 on Grow, £449 on Accelerate) by Direct Debit (handled by GoCardless) when you give the go-ahead, before the kick-off meeting. It counts as month one and covers the groundwork - the meetings and planning, setting up your domain and email (DNS and MX records), and writing up your build plan. INKON funds the build itself, your hosting, and your AI setup and configuration, so the arrangement is weighted in your favour. Month one is non-refundable once your build has begun. By ticking acceptance on your audit page and paying month one, you agree to these terms.

Subscription plans

Your first month is paid at go-ahead, as above. Your monthly Direct Debit (GoCardless) is then set up and runs from the day your website goes live, so month two lands only once you can see the site. On the Accelerate plan the Direct Debit mandate must also be in place before work starts, because an Accelerate build carries substantially more work up front. Plans include the website build, have a six-month minimum term, and then roll monthly with one month's notice. Your plan fee pays for the whole service, not only the hours spent building pages: our meetings and calls, research and planning, design and build, hosting, support, the monthly reviews, and the content and enquiry tools your plan includes. During a subscription INKON owns and hosts the website.

If you leave after six months or more, we hand over the standard version of your website: the built pages, styles, images and films as a download, ready to host anywhere, and we release your domain's DNS zone from our Cloudflare account so you can add it to your own. Anything that runs on our systems is not included and stops when you leave: the enquiry form's delivery, Violet and the other INKON Intelligence features, hosting, and the content tools. Leave before six months and the build remains INKON's. Your domain name and your content are always yours.

Hosting, and the day your site outgrows it

Your website is served from Cloudflare's network on its free tier, which comfortably covers a local business: around three million requests a month before it notices, and the pages themselves are served without limit. We build every site to stay well inside that, because a site that stays inside it is a fast, lean site. If yours ever goes past it, that is a quality problem of the best kind: it means your website is being read far more than a local business website usually is. When it happens, Cloudflare's charges for the extra usage are passed on at cost, with no mark-up, and added to your monthly payment, and that month's report shows what tipped it and what it cost. We tell you before the first such charge lands, and we look at whether the site can be made leaner first.

What we promise, and what nobody can

Our promise is specific. For every search term you give us and we agree together - the services you offer, the towns you cover, the questions your customers ask - your website will carry content written to satisfy that search: a page or a section that says plainly what you do, where you do it and roughly what it costs, built so search engines and AI tools can read it. If a term you have asked for has no content on your site, tell us and we will write it. That is the service, and it is what you can hold us to.

What nobody can promise is a position. Where your website, your Google Business Profile or your business appears in Google, Bing, Apple Maps or in AI answers such as ChatGPT, Gemini, Perplexity and Google's AI Overviews is decided by those companies, not by us. Positions move with their algorithm and policy changes, with what your competitors do, with reviews left by the public and with factors nobody outside those companies can see. We therefore give no guarantee of any ranking, placement, traffic, enquiry or revenue level, and we are not liable for any drop, loss or fluctuation in rankings, visibility, traffic, enquiries or revenue that results from those external factors, including changes to how search engines or AI systems work. We will tell you what moved and, as far as it can be known, why, and we will keep doing the work. That is the whole of our obligation on results, and you should be wary of anyone who promises more.

If you change your mind

If you decide not to continue after work has started, we settle it fairly rather than holding you to anything. We prepare an itemised account of the work carried out up to that point - meetings and calls, research and planning, design and build - charged at our hourly rate (currently £80 an hour), with the supporting records to back it up. Payments you have already made are set against that account: if you have paid more than the work done, we refund the difference within 14 days; if the work done comes to more than you have paid, the balance is payable, though we may choose to waive it. Anything we did before you gave us the go-ahead - audits, proposals and planning - is never charged. If you are a consumer, your statutory 14-day cancellation right is unaffected.

Our software and tools

Some plans include software we've built, such as the content manager that lets you update your own offers, events, menus and announcements. These tools are licensed to you for use while your subscription runs; they are not sold, and we may improve or change them over time. If your subscription ends - because you leave, or because the website or the business is handed over or sold - the licence ends with it: the static version of your site is yours to keep as above and works without our tools, but the tools themselves stop, and INKON has no obligation to continue developing, supporting, hosting or maintaining them for you or for any new owner of the site. Anything you created with them - your offers, events, menus and images - stays yours.

The information you give us

We build from what you tell us. You confirm that the information you supply - about your business, services, prices, qualifications, accreditations, insurance, service areas, availability and anything else - is accurate, complete and lawful to publish, and that you own or have the right to use every photograph, film, logo, review and testimonial you provide, including the customer's permission where a customer is named or pictured. We rely on that without checking it independently. We are not liable for any loss, claim, penalty, listing suspension, ranking loss or damage to reputation that results from information you provided being false, misleading, out of date or unlawful, and you will cover us (indemnify us) against any claim from a third party that arises from it. If we discover that published information is wrong we may correct or remove it, and we will tell you. The same applies to anything you change yourself using our editing tools and to any image you upload. We'll seek your approval before anything goes live, and at agreed points for ongoing content plans.

Sending us content each month

On plans and services that include content - blog posts, Google Business posts, social posts, project pages and the like - the content is written from your business: the jobs you have done, the photos you take, the news you have. Once a month we ask you for it, in a short prompt from Violet that says what would help. If nothing arrives we send one reminder. After that it is your responsibility.

If you do not send material for a month, we still do what can be done without it - the reviews, the checks, the profile, and content we can write from what we already hold - but we cannot write what we do not know, and we are not obliged to produce content that depends on input we have not received. The month's fee stays payable in full, no part of it is refunded or credited, and unused content allowance does not carry over or accumulate. The same applies to information and access we ask for at any point, such as your Google Business Profile access, logins, brand files and approvals: delays on your side may delay the work, and the plan and its payments continue regardless. Getting your content to us is deliberately easy: your jobs link, an email to Violet or a message to John all work.

The sensible limits

We build carefully and host on reputable infrastructure, but no one can guarantee uninterrupted availability. Our total liability for any claim, however it arises, is limited to the fees you have paid us in the 12 months before the claim, and we are not liable for indirect or consequential loss or for loss of profit, business, contracts, data or goodwill. Nothing in these terms limits liability that cannot lawfully be limited, such as liability for death or personal injury caused by negligence, or for fraud. These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction.

Questions

Anything unclear, ask first: hello@inkon.co.uk.