INKON builds intelligent websites for local businesses: found first, answering every enquiry in seconds, with the content and the Google work done for you. I launched the studio in June 2026 from Thornton-Cleveleys and I run it on my own, for trades, professionals, hospitality and local services across the Fylde coast, Lancashire and the North West.
Most agencies start from scratch on every job and keep what they learn in somebody's head. I don't. Everything I have learned in thirty-odd years of design and search is written down and built into how INKON works, so you get the benefit of it on day one. When something works for one business it gets written back in, and the next piece of your work starts from a better place than the last.
"Make it look beautiful, and make the offer visible - so it turns into new business."
Peter Toner's rule, learned in 1998. Every INKON build still follows it.
The experience behind that is mine. I started as a graphic designer at fifteen, self-taught on Letraset, spray mount and printing plates, and was running a publisher's studio by nineteen. Since then: reprographics and print, a design and marketing agency, a search engine for UK trades built six months before Google reached this country, Harrods' website run from a rooftop office in Knightsbridge, and Freebird, the Fleetwood agency I co-founded that spent a decade giving local solicitors, builders and funeral directors websites built to a department-store standard.
Since 2011 I have worked in the voucher-code space, one of the most cut-throat corners of Google there is. When Google changed the rules and wiped out half the internet's rankings, twice, I rebuilt them both times. That is the kind of technical SEO you only learn when survival depends on it, and fifteen years on that site is still competing with brands many times its size.
That matters for one reason. The methods that win in brutal, national-scale search are mostly absent from local business marketing. Bringing them to a plumber in Poulton or a salon in Lytham is an unfair advantage, yours rather than your competitors'.
The name is literal. Ink is where the career started and it never left: alongside the studio I run my own print-on-demand brands, GYMHOOD®, a fitness apparel label, and the INKON Print Store.
And when you email INKON, I answer. No account managers, no handovers. The person you talk to is the person doing the work.
The long version, Letraset to AI, is on the blog: thirty years of putting businesses in front of customers.