My own brand

A brand I built from the ground up.

GYMHOOD® is my own gym-apparel brand. One sentence built it: train hard, life gets less hard. I couldn't find gear built for that mindset, so I made it: the name, the logo, the hoodies, the shop and the search work to get it found.

Why it's here

I build brands, not just websites.

GYMHOOD started as a blank page. Every part of it is the same craft I bring to a client, done on my own time for something I care about: the brand, the design, the store and getting it found.

The shop runs on Shopify. On top of it sit the things a template can't give you: hoodies you can turn in 3D right on the homepage, GYMHOOD Radio to soundtrack your session, and now The Forge.

New · The Forge

Design your own hoodie, in 3D.

The Forge is a personalised hoodie designer I built for GYMHOOD. You choose a guardian (Spartan warriors, Greek and Norse mythology, or beasts) and the artwork is shaped around your choices.

Your initials and the date you forged it go on the back, a personal cipher goes on the front, and you turn the hoodie in live 3D to see both sides before you order.

It's the difference between a shop and an experience: somewhere people spend time, make something of their own and remember where they got it.

Enter The Forge

Opens theforge.gymhood.co.uk in a new tab.

A step inside The Forge: Who stands before me? Enter your name and initial.
Inside The Forge · every step is part of the story

Start here

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