Local SEO & AI search · Lancashire

Found on Google. Recommended by AI.

When someone in your town needs what you do, they ask Google - and increasingly, they ask ChatGPT. The businesses that show up in both aren't lucky. They're structured, reviewed, consistent and present. That's the work we do.

The shift

Search is changing. The fundamentals aren't.

Customers still Google

"Plumber Cleveleys". "Dog groomer near me". The map pack and the first results take almost all of the clicks. Getting there takes a fast site, real location pages, steady reviews and a Google Business Profile that's actually worked on. That's the core of what we do, every month.

And now they ask AI

Ask an AI assistant "who should I call to refit a bathroom in Blackpool?" and it names names. It picks businesses it can read and verify: structured data, consistent details everywhere, genuine reviews, real mentions. Most local businesses are invisible to it. Yours won't be.

What we do

The monthly work that compounds.

  1. Google Business Profile, run properly

    Categories, services, photos, posts and Q&A maintained - the single highest-leverage asset in local search.

  2. Location pages that earn their place

    A real page for each town you serve - written for humans, structured for machines.

  3. Reviews on autopilot

    A simple system that turns happy customers into public proof, steadily.

  4. Structured data everywhere

    So search engines and AI assistants know exactly what you do, where, and why you're credible.

  5. Details consistent everywhere

    Your name, address and details kept identical across the web - the quiet trust signal that decides who gets recommended.

  6. Content, written and posted for you

    Answers to the questions your customers actually ask, published without you lifting a finger.

Proof

We rank or nobody hears about us.

This site is our own medicine: schema on every page, a page for every town we serve, content built around real questions - the exact method we sell, running in public on this site.

Local SEO questions, answered straight

What does local SEO actually involve?

Making you the obvious answer when someone nearby searches for what you do: your Google Business Profile fully optimised, pages targeting each town you serve, reviews coming in steadily, consistent business details across the web, and content that answers the questions customers ask. We do all of it, and report what changed in plain English.

What is AI search optimisation?

More people now ask ChatGPT and similar tools "who should I call?" - and those tools recommend businesses with clear structured information, strong reviews and consistent mentions across the web. The same disciplined local SEO work is what gets you recommended; we build sites and profiles that both Google and AI assistants can read and trust.

How long until local SEO shows results?

Google Business Profile improvements often move the needle within weeks. Rankings for competitive town-plus-service searches typically build over three to six months. We report monthly on what moved - rankings, profile views, calls and enquiries - so you are never guessing.

Do you guarantee first place on Google?

No - and you should run from anyone who does. What we can show you is the method, the month-by-month movement and the enquiries it produces. Our own site practises exactly what we sell.

I serve several towns. Do I need a page for each?

If you want to rank in each, yes - Google strongly prefers a genuinely useful page about your service in that town over one generic "areas we cover" list. We write them properly: local proof, local questions answered, no copy-paste filler.

How much does local SEO cost?

It is included in our monthly plans from £249 a month, alongside content that is written and posted for you. Every price is on our pricing page.

Want to know where you actually rank?

The free audit covers it: where you show up, where competitors beat you, and what we'd do about it - a short breakdown in your inbox, no meeting.

Violet - INKON's AI assistant · replies in seconds, any hour

Prefer email? hello@inkon.co.uk works too - John reads every message personally.