Local SEO & AI search · Lancashire
Local SEO in Lancashire. Found on Google, recommended by AI.
When someone in your town needs what you do, they ask Google, and increasingly they ask ChatGPT. The businesses that show up in both are not lucky. They are structured, reviewed, consistent and present. That is the work I do, every month.
The shift
Search is changing. The fundamentals aren't.
Customers still Google
"Plumber Cleveleys". "Dog groomer near me". The map pack and the first results take almost all of the clicks. Getting there takes a fast site, real location pages, steady reviews and a Google Business Profile that is actually worked on. That is the core of what I do, every month.
And now they ask AI
Ask an AI assistant "who should I call to refit a bathroom in Blackpool?" and it names names. It picks businesses it can read and verify: structured data, consistent details everywhere, genuine reviews, real mentions. Most local businesses are invisible to it. Yours won't be.
What we do
The monthly work that compounds.
-
Google Business Profile, run properly
Categories, services, photos, posts and Q&A maintained - the single highest-leverage asset in local search.
-
Location pages that earn their place
A real page for each town you serve, written for the people there and built so Google can read it.
-
Reviews, steadily
A simple routine that turns happy customers into public proof, a few at a time.
-
Marked up for the machines
So search engines and AI assistants know exactly what you do, where, and why you're credible.
-
Details consistent everywhere
Your name, address and details kept identical across the web, the small trust signal that decides who gets recommended.
-
Content, written and posted for you
Answers to the questions your customers actually ask, published without you lifting a finger.
Proof
I rank or nobody hears about me.
This site is my own medicine: a page for every town I serve, content built around real questions, marked up for the machines. The method I sell, running in public.
Local SEO questions, answered straight
What does local SEO actually involve?
Making you the obvious answer when someone nearby searches for what you do: your Google Business Profile fully optimised, pages targeting each town you serve, reviews coming in steadily, consistent business details across the web, and content that answers the questions customers ask. I do all of it and report what changed in plain English.
What is AI search optimisation?
More people now ask ChatGPT and similar tools "who should I call?" - and those tools recommend businesses with clear structured information, strong reviews and consistent mentions across the web. The same disciplined local SEO work is what gets you recommended. I build sites and profiles that both Google and AI assistants can read and trust.
How long until local SEO shows results?
Google Business Profile improvements often move the needle within weeks. Rankings for competitive town-plus-service searches typically build over three to six months. I report monthly on what moved, rankings, profile views, calls and enquiries, so you are never guessing.
Do you guarantee first place on Google?
No, and you should run from anyone who does. What I can show you is the method, the month-by-month movement and the enquiries it produces. My own site practises exactly what I sell.
I serve several towns. Do I need a page for each?
If you want to rank in each, yes. Google strongly prefers a genuinely useful page about your service in that town over one generic "areas we cover" list. I write them properly: local proof, local questions answered, no copy-paste filler.
How much does local SEO cost?
The baseline is on every plan, including Launch at £99 a month: the site built so it can be read, your Google Business Profile set up properly, the pages that need to exist. The monthly work, content written and posted for you and your profile worked month by month, comes with Grow and Accelerate from £249 a month. Every price is on the pricing page.
Want to know where you actually rank?
The free audit covers it: where you show up, where competitors beat you, and what I'd do about it. A short breakdown in your inbox, no meeting.